Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Forlagsbranche og journalistik
  3. Nyhedsmedier og journalistik

Social Media Communication

- Concepts, Practices, Data, Law and Ethics
Af: Jeremy Harris Lipschultz Engelsk Paperback

Social Media Communication

- Concepts, Practices, Data, Law and Ethics
Af: Jeremy Harris Lipschultz Engelsk Paperback
Tjek vores konkurrenters priser

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media''s use in journalism, public relations, advertising and marketing.

Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic.

Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 516
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media''s use in journalism, public relations, advertising and marketing.

Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic.

Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 416
ISBN-13: 9781032246598
Indbinding: Paperback
Udgave: 4
ISBN-10: 1032246596
Kategori: Nyhedsmedier og journalistik
Udg. Dato: 18 jul 2023
Længde: 28mm
Bredde: 253mm
Højde: 173mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 18 jul 2023
Forfatter(e): Jeremy Harris Lipschultz
Forfatter(e) Jeremy Harris Lipschultz

Kategori Nyhedsmedier og journalistik

ISBN-13 9781032246598

Sprog Engelsk

Indbinding Paperback

Sider 416

Udgave 4

Længde 28mm

Bredde 253mm

Højde 173mm

Udg. Dato 18 jul 2023

Oplagsdato 18 jul 2023

Forlag Taylor & Francis Ltd