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Social Media Communication
- Concepts, Practices, Data, Law and Ethics
Engelsk Paperback
Social Media Communication
- Concepts, Practices, Data, Law and Ethics
Engelsk Paperback

613 kr
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6 - 8 hverdage

Om denne bog
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook:www.facebook.com/SocialMediaCommunicationTwitter:@JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:www.slideshare.net/jeremylipschultz
Product detaljer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9781138229778
Indbinding:
Paperback
Udgave:
ISBN-10:
1138229776
Kategori:
Udg. Dato:
11 jul 2017
Længde:
23mm
Bredde:
179mm
Højde:
229mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
11 jul 2017
Forfatter(e):
Kategori sammenhænge