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Social Media Management

- Technologies and Strategies for Creating Business Value
Af: Amy Van Looy Engelsk Hardback

Social Media Management

- Technologies and Strategies for Creating Business Value
Af: Amy Van Looy Engelsk Hardback
Tjek vores konkurrenters priser

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Tjek vores konkurrenters priser
Normalpris
kr 669
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Produktdetaljer
Sprog: Engelsk
Sider: 250
ISBN-13: 9783319219899
Indbinding: Hardback
Udgave:
ISBN-10: 3319219898
Udg. Dato: 24 sep 2015
Længde: 22mm
Bredde: 161mm
Højde: 243mm
Forlag: Springer International Publishing AG
Oplagsdato: 24 sep 2015
Forfatter(e): Amy Van Looy
Forfatter(e) Amy Van Looy


Kategori Personaleledelse og HR


ISBN-13 9783319219899


Sprog Engelsk


Indbinding Hardback


Sider 250


Udgave


Længde 22mm


Bredde 161mm


Højde 243mm


Udg. Dato 24 sep 2015


Oplagsdato 24 sep 2015


Forlag Springer International Publishing AG

Kategori sammenhænge