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Service Management
- An integrated approach
Engelsk Paperback
Service Management
- An integrated approach
Engelsk Paperback

1.065 kr
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Om denne bog

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
 
This third edition of Services Management provides a comprehensive insight into the industry and its'' importance in today''s economies.  The book is based on three central strands of services management: customers, employees and operations.  The final part of the book addresses the issue of performance management and service strategy.

 

Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.

 

Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students

Product detaljer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9780273732037
Indbinding:
Paperback
Udgave:
3
ISBN-10:
027373203X
Kategori:
Udg. Dato:
14 mar 2013
Længde:
28mm
Bredde:
190mm
Højde:
246mm
Forlag:
Pearson Education Limited
Oplagsdato:
14 mar 2013
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