One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject, with a global focus.
This new edition focuses on the essential features of tourism management in a concise, accessible and interactive format. It is written in an engaging style that assumes no prior knowledge of tourism and builds up the reader’s understanding as they progress through this wide-ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy.
This seventh edition has been revised and updated to include:
This book is essential reading for all tourism students and future managers.
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject, with a global focus.
This new edition focuses on the essential features of tourism management in a concise, accessible and interactive format. It is written in an engaging style that assumes no prior knowledge of tourism and builds up the reader’s understanding as they progress through this wide-ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy.
This seventh edition has been revised and updated to include:
This book is essential reading for all tourism students and future managers.