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Service Management and Marketing
- Managing the Service Profit Logic
Engelsk Paperback
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Service Management and Marketing
- Managing the Service Profit Logic
Engelsk Paperback

731 kr
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Om denne bog
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
Product detaljer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781118921449
Indbinding:
Paperback
Udgave:
4
ISBN-10:
1118921445
Kategori:
Udg. Dato:
10 jul 2015
Længde:
22mm
Bredde:
189mm
Højde:
237mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
10 jul 2015
Forfatter(e):
Books from the same author
Kategori sammenhænge