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Fundamentals of Marketing
Engelsk Paperback
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Fundamentals of Marketing
Engelsk Paperback

506 kr
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Om denne bog
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it''s contribution to the wider aims of society. International in approach, it highlights a range of real life practices through examples and short case studies. It includes: * Marketing as an idea and a practice. * How to understand and reach customers, researching and choosing segments * Marketing functions-providing value from products, services, pricing and distribution to branding and communications. * Responsible marketing and contemporary technologies To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.
Product detaljer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9781910158982
Indbinding:
Paperback
Udgave:
ISBN-10:
1910158984
Kategori:
Udg. Dato:
30 mar 2018
Længde:
18mm
Bredde:
244mm
Højde:
190mm
Forlag:
Goodfellow Publishers Limited
Oplagsdato:
30 mar 2018
Forfatter(e):
Kategori sammenhænge