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Understanding Marketing
Engelsk Paperback
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Understanding Marketing
Engelsk Paperback

512 kr
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Om denne bog
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
Product detaljer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9780134904672
Indbinding:
Paperback
Udgave:
ISBN-10:
0134904672
Kategori:
Udg. Dato:
26 sep 1997
Længde:
23mm
Bredde:
171mm
Højde:
233mm
Forlag:
Pearson Education (US)
Oplagsdato:
26 sep 1997
Forfatter(e):
Kategori sammenhænge