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Nation Branding in Europe
Engelsk Paperback
Nation Branding in Europe
Engelsk Paperback

291 kr
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23 - 25 hverdage

Om denne bog

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.

Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.

Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.

Product detaljer
Sprog:
Engelsk
Sider:
110
ISBN-13:
9780367540142
Indbinding:
Paperback
Udgave:
ISBN-10:
0367540142
Kategori:
Udg. Dato:
31 maj 2023
Længde:
9mm
Bredde:
138mm
Højde:
215mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
31 maj 2023
Forfatter(e):
Kategori sammenhænge