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Crisis Communication in a Digital World

Engelsk Paperback

Crisis Communication in a Digital World

Engelsk Paperback
Tjek vores konkurrenters priser
Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.
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Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 350
ISBN-13: 9781107678231
Indbinding: Paperback
Udgave:
ISBN-10: 1107678234
Kategori: Kulturstudier
Udg. Dato: 15 apr 2015
Længde: 11mm
Bredde: 253mm
Højde: 192mm
Forlag: Cambridge University Press
Oplagsdato: 15 apr 2015
Forfatter(e):
Forfatter(e)

Kategori Kulturstudier

ISBN-13 9781107678231

Sprog Engelsk

Indbinding Paperback

Sider 350

Udgave

Længde 11mm

Bredde 253mm

Højde 192mm

Udg. Dato 15 apr 2015

Oplagsdato 15 apr 2015

Forlag Cambridge University Press

Kategori sammenhænge