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More Advertising Worldwide
Engelsk Paperback
More Advertising Worldwide
Engelsk Paperback

478 kr
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Om denne bog
This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)
Product detaljer
Sprog:
Engelsk
Sider:
346
ISBN-13:
9783642534706
Indbinding:
Paperback
Udgave:
ISBN-10:
3642534708
Udg. Dato:
1 aug 2012
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
1 aug 2012
Forfatter(e):
Kategori sammenhænge