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Advertising
- strategy, creativity and media
Engelsk Paperback
Advertising
- strategy, creativity and media
Engelsk Paperback

803 kr
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Om denne bog

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.

Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects. 

 

Product detaljer
Sprog:
Engelsk
Sider:
416
ISBN-13:
9780273760894
Indbinding:
Paperback
Udgave:
ISBN-10:
0273760890
Udg. Dato:
1 okt 2012
Længde:
19mm
Bredde:
196mm
Højde:
265mm
Forlag:
Pearson Education Limited
Oplagsdato:
1 okt 2012
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