Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Marketing Theory
- A Student Text
Engelsk Paperback
Marketing Theory
- A Student Text
Engelsk Paperback

755 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.  From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. 
 

In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.

Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

Product detaljer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781473904019
Indbinding:
Paperback
Udgave:
ISBN-10:
1473904013
Kategori:
Udg. Dato:
30 maj 2016
Længde:
31mm
Bredde:
188mm
Højde:
234mm
Forlag:
Sage Publications Ltd
Oplagsdato:
30 maj 2016
Forfatter(e):
Kategori sammenhænge