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Market Research In Action
Engelsk Paperback
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Market Research In Action
Engelsk Paperback

958 kr
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Om denne bog
Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment.
Product detaljer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781861529381
Indbinding:
Paperback
Udgave:
ISBN-10:
1861529384
Udg. Dato:
7 okt 2004
Længde:
18mm
Bredde:
246mm
Højde:
192mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
7 okt 2004
Forfatter(e):
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