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Essentials of Marketing Research ISE

Essentials of Marketing Research ISE

Tjek vores konkurrenters priser
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects.  A continuing case and corresponding data sets included.     

Available with McGraw-Hill Connect® and SmartBook 2.0. 
Tjek vores konkurrenters priser
Normalpris
kr 592
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects.  A continuing case and corresponding data sets included.     

Available with McGraw-Hill Connect® and SmartBook 2.0. 
Produktdetaljer
Sprog: Engelsk
Sider: 896
ISBN-13: 9781266261503
Indbinding: Paperback
Udgave: 6
ISBN-10: 1266261508
Udg. Dato: 6 mar 2023
Længde: 18mm
Bredde: 204mm
Højde: 253mm
Forlag: McGraw-Hill Education
Oplagsdato: 6 mar 2023
Forfatter(e) Joseph Hair, Robert Bush, Dana E. Harrison, Mary Celsi, David Ortinau


Kategori Markedsundersøgelser


ISBN-13 9781266261503


Sprog Engelsk


Indbinding Paperback


Sider 896


Udgave 6


Længde 18mm


Bredde 204mm


Højde 253mm


Udg. Dato 6 mar 2023


Oplagsdato 6 mar 2023


Forlag McGraw-Hill Education

Kategori sammenhænge