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Leisure Marketing
Engelsk Paperback
Leisure Marketing
Engelsk Paperback

672 kr
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23 - 25 hverdage

Om denne bog

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:

  • Disneyland Resort, Paris: The Marketing Mix
  • Manchester United Football Club: Marketing the Brand
  • The Growth of the Online Retail Travel Market
  • Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
  • Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.

This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

Product detaljer
Sprog:
Engelsk
Sider:
424
ISBN-13:
9780750655507
Indbinding:
Paperback
Udgave:
ISBN-10:
075065550X
Kategori:
Udg. Dato:
15 dec 2004
Længde:
23mm
Bredde:
190mm
Højde:
247mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
15 dec 2004
Forfatter(e):
Kategori sammenhænge