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Marketing the Arts

- An Introduction
Af: Anthony Rhine Engelsk Paperback

Marketing the Arts

- An Introduction
Af: Anthony Rhine Engelsk Paperback
Tjek vores konkurrenters priser
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:

  • market research
  • marketing strategy
  • value creation
  • branding
  • customer acquisition
  • market distribution
  • pricing strategy
  • sustaining customers and value

Features include:

  • Discussion questions and classroom activities
  • Case studies of real life situations
  • Commentary by current professional practitioners
  • Companion website
Tjek vores konkurrenters priser
Normalpris
kr 428
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:

  • market research
  • marketing strategy
  • value creation
  • branding
  • customer acquisition
  • market distribution
  • pricing strategy
  • sustaining customers and value

Features include:

  • Discussion questions and classroom activities
  • Case studies of real life situations
  • Commentary by current professional practitioners
  • Companion website
Produktdetaljer
Sprog: Engelsk
Sider: 274
ISBN-13: 9781538128954
Indbinding: Paperback
Udgave:
ISBN-10: 1538128950
Kategori: Salg og marketing
Udg. Dato: 13 maj 2020
Længde: 20mm
Bredde: 229mm
Højde: 153mm
Forlag: Rowman & Littlefield
Oplagsdato: 13 maj 2020
Forfatter(e): Anthony Rhine
Forfatter(e) Anthony Rhine


Kategori Salg og marketing


ISBN-13 9781538128954


Sprog Engelsk


Indbinding Paperback


Sider 274


Udgave


Længde 20mm


Bredde 229mm


Højde 153mm


Udg. Dato 13 maj 2020


Oplagsdato 13 maj 2020


Forlag Rowman & Littlefield

Kategori sammenhænge