Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv

Marketing the Arts

- An Introduction
Engelsk Paperback

Marketing the Arts

- An Introduction
Engelsk Paperback

416 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:
  • market research
  • marketing strategy
  • value creation
  • branding
  • customer acquisition
  • market distribution
  • pricing strategy
  • sustaining customers and value
Features include:
  • Discussion questions and classroom activities
  • Case studies of real life situations
  • Commentary by current professional practitioners
  • Companion website
Product detaljer
Sprog:
Engelsk
Sider:
274
ISBN-13:
9781538128954
Indbinding:
Paperback
Udgave:
ISBN-10:
1538128950
Kategori:
Udg. Dato:
13 maj 2020
Længde:
20mm
Bredde:
229mm
Højde:
153mm
Forlag:
Rowman & Littlefield
Oplagsdato:
13 maj 2020
Forfatter(e):
Finder produkter...
Kategori sammenhænge