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International Direct Marketing
- Principles, Best Practices, Marketing Facts
Engelsk Paperback
International Direct Marketing
- Principles, Best Practices, Marketing Facts
Engelsk Paperback

478 kr
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Om denne bog

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Product detaljer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9783642072581
Indbinding:
Paperback
Udgave:
ISBN-10:
3642072585
Udg. Dato:
14 okt 2010
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
14 okt 2010
Forfatter(e):
Kategori sammenhænge