Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Integrated Marketing Communications
- A Global Brand-Driven Approach
Engelsk Paperback
Se mere i:
Integrated Marketing Communications
- A Global Brand-Driven Approach
Engelsk Paperback

573 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.

It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. 

This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.



Product detaljer
Sprog:
Engelsk
Sider:
374
ISBN-13:
9783030764159
Indbinding:
Paperback
Udgave:
ISBN-10:
303076415X
Kategori:
Udg. Dato:
4 jan 2022
Længde:
29mm
Bredde:
235mm
Højde:
156mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
4 jan 2022
Kategori sammenhænge