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Integrated Marketing Communication
- Creating Spaces for Engagement
Engelsk Paperback
Integrated Marketing Communication
- Creating Spaces for Engagement
Engelsk Paperback

553 kr
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Om denne bog
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Product detaljer
Sprog:
Engelsk
Sider:
286
ISBN-13:
9781498540049
Indbinding:
Paperback
Udgave:
ISBN-10:
149854004X
Kategori:
Udg. Dato:
31 aug 2018
Længde:
17mm
Bredde:
228mm
Højde:
152mm
Forlag:
Bloomsbury Publishing Plc
Oplagsdato:
31 aug 2018
Forfatter(e):
Kategori sammenhænge