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Integrated Marketing Communication
- Creative Strategy from Idea to Implementation
Engelsk Paperback
Integrated Marketing Communication
- Creative Strategy from Idea to Implementation
Engelsk Paperback

649 kr
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Om denne bog

This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.

Product detaljer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9781538176337
Indbinding:
Paperback
Udgave:
ISBN-10:
1538176335
Kategori:
Udg. Dato:
22 jun 2023
Længde:
24mm
Bredde:
256mm
Højde:
179mm
Forlag:
Rowman & Littlefield
Oplagsdato:
22 jun 2023
Forfatter(e):
Kategori sammenhænge