Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Integrated Marketing Communication
- Creative Strategy from Idea to Implementation
Engelsk Hardback
Integrated Marketing Communication
- Creative Strategy from Idea to Implementation
Engelsk Hardback

1.148 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.

Product detaljer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9781538176320
Indbinding:
Hardback
Udgave:
ISBN-10:
1538176327
Kategori:
Udg. Dato:
18 jul 2023
Længde:
30mm
Bredde:
263mm
Højde:
185mm
Forlag:
Rowman & Littlefield
Oplagsdato:
18 jul 2023
Forfatter(e):
Kategori sammenhænge