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Digital Advertising
- Issues & Trends in an Online World
Engelsk Paperback
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Digital Advertising
- Issues & Trends in an Online World
Engelsk Paperback

1.065 kr
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Om denne bog
The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.
Product detaljer
Sprog:
Engelsk
Sider:
82
ISBN-13:
9781631177859
Indbinding:
Paperback
Udgave:
ISBN-10:
1631177850
Kategori:
Udg. Dato:
1 jun 2014
Længde:
7mm
Bredde:
229mm
Højde:
155mm
Forlag:
Nova Science Publishers Inc
Oplagsdato:
1 jun 2014
Forfatter(e):
Kategori sammenhænge