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Social Communication in Advertising
- Consumption in the Mediated Marketplace
Engelsk Paperback
Social Communication in Advertising
- Consumption in the Mediated Marketplace
Engelsk Paperback

684 kr
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Om denne bog

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising''s influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Product detaljer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781138094567
Indbinding:
Paperback
Udgave:
4
ISBN-10:
1138094560
Kategori:
Udg. Dato:
12 jul 2018
Længde:
19mm
Bredde:
250mm
Højde:
175mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
12 jul 2018
Kategori sammenhænge