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Data-driven Retailing

- A Non-technical Practitioners' Guide
Af: Louis-Philippe Kerkhove Engelsk Hardback

Data-driven Retailing

- A Non-technical Practitioners' Guide
Af: Louis-Philippe Kerkhove Engelsk Hardback
Tjek vores konkurrenters priser
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
Tjek vores konkurrenters priser
Normalpris
kr 478
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
Produktdetaljer
Sprog: Engelsk
Sider: 257
ISBN-13: 9783031129612
Indbinding: Hardback
Udgave:
ISBN-10: 303112961X
Kategori: Kundeservice
Udg. Dato: 6 okt 2022
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer International Publishing AG
Oplagsdato: 6 okt 2022
Forfatter(e): Louis-Philippe Kerkhove
Forfatter(e) Louis-Philippe Kerkhove


Kategori Kundeservice


ISBN-13 9783031129612


Sprog Engelsk


Indbinding Hardback


Sider 257


Udgave


Længde 0mm


Bredde 155mm


Højde 235mm


Udg. Dato 6 okt 2022


Oplagsdato 6 okt 2022


Forlag Springer International Publishing AG