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Retail Marketing Management

- The 5 Es of Retailing
Af: Dhruv Grewal Engelsk Paperback

Retail Marketing Management

- The 5 Es of Retailing
Af: Dhruv Grewal Engelsk Paperback
Tjek vores konkurrenters priser

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Tjek vores konkurrenters priser
Normalpris
kr 440
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Produktdetaljer
Sprog: Engelsk
Sider: 200
ISBN-13: 9781526446855
Indbinding: Paperback
Udgave:
ISBN-10: 1526446855
Udg. Dato: 28 dec 2018
Længde: 14mm
Bredde: 240mm
Højde: 170mm
Forlag: Sage Publications Ltd
Oplagsdato: 28 dec 2018
Forfatter(e): Dhruv Grewal
Forfatter(e) Dhruv Grewal


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781526446855


Sprog Engelsk


Indbinding Paperback


Sider 200


Udgave


Længde 14mm


Bredde 240mm


Højde 170mm


Udg. Dato 28 dec 2018


Oplagsdato 28 dec 2018


Forlag Sage Publications Ltd

Kategori sammenhænge