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Smart Retailing

- Technologies and Strategies
Af: Charles Dennis, Eleonora Pantano Engelsk Hardback

Smart Retailing

- Technologies and Strategies
Af: Charles Dennis, Eleonora Pantano Engelsk Hardback
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By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ''smart'' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

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By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ''smart'' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Produktdetaljer
Sprog: Engelsk
Sider: 109
ISBN-13: 9783030126070
Indbinding: Hardback
Udgave:
ISBN-10: 3030126072
Udg. Dato: 12 mar 2019
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 12 mar 2019
Forfatter(e) Charles Dennis, Eleonora Pantano


Kategori Forskningsledelse og udviklingsledelse


ISBN-13 9783030126070


Sprog Engelsk


Indbinding Hardback


Sider 109


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 12 mar 2019


Oplagsdato 12 mar 2019


Forlag Springer Nature Switzerland AG