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Customer Improvement Selling
- Unlocking commercial potential in technical experts
Engelsk Paperback
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Customer Improvement Selling
- Unlocking commercial potential in technical experts
Engelsk Paperback

268 kr
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Om denne bog

Technical experts are key to driving business growth and customer improvement ideas – but their commercial value is under-utilised.


Customer Improvement Selling provides a clear rationale and practical strategies for unlocking commercial potential of technical experts who are not currently employed in sales roles. It offers insights from behavioural science, commercial best practices and new international research that will help technical experts and business leaders to:


  • Understand the drivers and optimise the impact of commercial potential in technical experts
  • Determine how technical experts can create customer improvement opportunities and contribute to sustainable growth
  • Implement a practical framework that helps technical experts to increase their commercial impact
  • Open up leadership and HR silos to share best practices on customer improvement selling
Product detaljer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9781781338940
Indbinding:
Paperback
Udgave:
ISBN-10:
1781338949
Udg. Dato:
7 maj 2025
Længde:
21mm
Bredde:
216mm
Højde:
140mm
Forlag:
Rethink Press
Oplagsdato:
7 maj 2025
Forfatter(e):
Kategori sammenhænge