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Content Marketing Strategy

- Harness the Power of Your Brand’s Voice
Af: Robert Rose Engelsk Paperback

Content Marketing Strategy

- Harness the Power of Your Brand’s Voice
Af: Robert Rose Engelsk Paperback
Tjek vores konkurrenters priser

WINNER: Choice Reviews - Outstanding Academic Title, 2024
FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.

An organization''s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.

Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

WINNER: Choice Reviews - Outstanding Academic Title, 2024
FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.

An organization''s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.

Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

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Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9781398611504
Indbinding: Paperback
Udgave:
ISBN-10: 1398611506
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 3 sep 2023
Længde: 14mm
Bredde: 234mm
Højde: 155mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 sep 2023
Forfatter(e): Robert Rose
Forfatter(e) Robert Rose

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781398611504

Sprog Engelsk

Indbinding Paperback

Sider 224

Udgave

Længde 14mm

Bredde 234mm

Højde 155mm

Udg. Dato 3 sep 2023

Oplagsdato 3 sep 2023

Forlag Kogan Page Ltd