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Corporate Social Responsibility

- Doing the Most Good for Your Company and Your Cause
Af: Nancy R. Lee, Philip Kotler Engelsk Hardback

Corporate Social Responsibility

- Doing the Most Good for Your Company and Your Cause
Af: Nancy R. Lee, Philip Kotler Engelsk Hardback
Tjek vores konkurrenters priser
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world''s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today''s good corporate citizen.
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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world''s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today''s good corporate citizen.
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Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9780471476115
Indbinding: Hardback
Udgave:
ISBN-10: 0471476110
Kategori: Ledelse og teknikker
Udg. Dato: 18 jan 2005
Længde: 28mm
Bredde: 166mm
Højde: 237mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 18 jan 2005
Forfatter(e): Nancy R. Lee, Philip Kotler
Forfatter(e) Nancy R. Lee, Philip Kotler

Kategori Ledelse og teknikker

ISBN-13 9780471476115

Sprog Engelsk

Indbinding Hardback

Sider 320

Udgave

Længde 28mm

Bredde 166mm

Højde 237mm

Udg. Dato 18 jan 2005

Oplagsdato 18 jan 2005

Forlag John Wiley & Sons Inc

Kategori sammenhænge