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B2B Brand Management
Engelsk Paperback
B2B Brand Management
Engelsk Paperback

526 kr
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Om denne bog

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Product detaljer
Sprog:
Engelsk
Sider:
357
ISBN-13:
9783642064708
Indbinding:
Paperback
Udgave:
ISBN-10:
3642064701
Udg. Dato:
12 feb 2010
Længde:
28mm
Bredde:
156mm
Højde:
237mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
12 feb 2010
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