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Consumer Behavior and Culture
- Consequences for Global Marketing and Advertising
Engelsk Paperback
Consumer Behavior and Culture
- Consequences for Global Marketing and Advertising
Engelsk Paperback

767 kr
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Om denne bog

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.

This edition has been updated to include:

  • An insight into the different roles of the internet and the growing influence of social media
  • An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
  • Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
 
Product detaljer
Sprog:
Engelsk
Sider:
472
ISBN-13:
9781544318165
Indbinding:
Paperback
Udgave:
ISBN-10:
1544318162
Kategori:
Udg. Dato:
5 jul 2019
Længde:
26mm
Bredde:
188mm
Højde:
233mm
Forlag:
SAGE Publications Inc
Oplagsdato:
5 jul 2019
Forfatter(e):
Books from the same author
Kategori sammenhænge