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Corporate Communication and Integrated Marketing Communication
- Audience beyond Stakeholders in a Technological Age
Engelsk Hardback
Corporate Communication and Integrated Marketing Communication
- Audience beyond Stakeholders in a Technological Age
Engelsk Hardback

827 kr
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Om denne bog

In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reaching audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.

Product detaljer
Sprog:
Engelsk
Sider:
118
ISBN-13:
9781498566827
Indbinding:
Hardback
Udgave:
ISBN-10:
1498566820
Kategori:
PR
Udg. Dato:
15 jun 2023
Længde:
14mm
Bredde:
236mm
Højde:
159mm
Forlag:
Lexington Books
Oplagsdato:
15 jun 2023
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