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Consumer Social Values
Engelsk Paperback
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Consumer Social Values
Engelsk Paperback

613 kr
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Om denne bog

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.

With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries.

Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Product detaljer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9781138240438
Indbinding:
Paperback
Udgave:
ISBN-10:
1138240435
Udg. Dato:
9 maj 2019
Længde:
21mm
Bredde:
228mm
Højde:
152mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
9 maj 2019
Forfatter(e):
Kategori sammenhænge