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China Branding
- Cases from Zhejiang
Engelsk Paperback
China Branding
- Cases from Zhejiang
Engelsk Paperback

1.097 kr
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Om denne bog
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the "ZhejiangMade" brand to improve the  perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.
Product detaljer
Sprog:
Engelsk
Sider:
154
ISBN-13:
9789811393204
Indbinding:
Paperback
Udgave:
ISBN-10:
9811393206
Kategori:
Udg. Dato:
26 sep 2020
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
26 sep 2020
Forfatter(e):
Kategori sammenhænge