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Sustainable Energy Branding

- Helping to Save the Planet
Af: Fridrik Larsen Engelsk Paperback

Sustainable Energy Branding

- Helping to Save the Planet
Af: Fridrik Larsen Engelsk Paperback
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Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world''s power companies to transform on a scale never seen before, the eyes of the world are firmly upon them.

By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world’s foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives.

These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.

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Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world''s power companies to transform on a scale never seen before, the eyes of the world are firmly upon them.

By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world’s foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives.

These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.

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Produktdetaljer
Sprog: Engelsk
Sider: 222
ISBN-13: 9781032397122
Indbinding: Paperback
Udgave:
ISBN-10: 1032397128
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 27 feb 2023
Længde: 16mm
Bredde: 234mm
Højde: 155mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 27 feb 2023
Forfatter(e): Fridrik Larsen
Forfatter(e) Fridrik Larsen

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032397122

Sprog Engelsk

Indbinding Paperback

Sider 222

Udgave

Længde 16mm

Bredde 234mm

Højde 155mm

Udg. Dato 27 feb 2023

Oplagsdato 27 feb 2023

Forlag Taylor & Francis Ltd