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Brand Choice and Loyalty
- Evidence from Swiss Car Registration Microdata
Engelsk Paperback
Brand Choice and Loyalty
- Evidence from Swiss Car Registration Microdata
Engelsk Paperback

478 kr
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By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.

 

Product detaljer
Sprog:
Engelsk
Sider:
109
ISBN-13:
9783658280130
Indbinding:
Paperback
Udgave:
ISBN-10:
3658280131
Udg. Dato:
8 okt 2019
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
8 okt 2019
Forfatter(e):
Kategori sammenhænge