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User Experience Is Brand Experience

- The Psychology Behind Successful Digital Products and Services
Af: Pamela Zotz, Katharina Holl, Andreas Riener, Felix van de Sand, Anna-Katharina Frison Engelsk Paperback

User Experience Is Brand Experience

- The Psychology Behind Successful Digital Products and Services
Af: Pamela Zotz, Katharina Holl, Andreas Riener, Felix van de Sand, Anna-Katharina Frison Engelsk Paperback
Tjek vores konkurrenters priser

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.

Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a ''UX identity scale'' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.



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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.

Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a ''UX identity scale'' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.



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Produktdetaljer
Sprog: Engelsk
Sider: 171
ISBN-13: 9783030298708
Indbinding: Paperback
Udgave:
ISBN-10: 3030298701
Kategori: Salg og marketing
Udg. Dato: 21 nov 2020
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 21 nov 2020
Forfatter(e): Pamela Zotz, Katharina Holl, Andreas Riener, Felix van de Sand, Anna-Katharina Frison
Forfatter(e) Pamela Zotz, Katharina Holl, Andreas Riener, Felix van de Sand, Anna-Katharina Frison

Kategori Salg og marketing

ISBN-13 9783030298708

Sprog Engelsk

Indbinding Paperback

Sider 171

Udgave

Længde 0mm

Bredde 155mm

Højde 235mm

Udg. Dato 21 nov 2020

Oplagsdato 21 nov 2020

Forlag Springer Nature Switzerland AG