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Perceived Brand Localness
- An Empirical Study of the German Fashion Market
Engelsk Paperback
Perceived Brand Localness
- An Empirical Study of the German Fashion Market
Engelsk Paperback

478 kr
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Om denne bog
Jörg Igelbrink''s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author''s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
Product detaljer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9783658287665
Indbinding:
Paperback
Udgave:
ISBN-10:
3658287667
Udg. Dato:
3 dec 2019
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
3 dec 2019
Forfatter(e):
Kategori sammenhænge