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B2B eCommerce
- Basics, Business Models and Best Practices in Business-to-Business Online Trade
Engelsk Paperback
B2B eCommerce
- Basics, Business Models and Best Practices in Business-to-Business Online Trade
Engelsk Paperback

679 kr
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Om denne bog

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.



Product detaljer
Sprog:
Engelsk
Sider:
205
ISBN-13:
9783658385279
Indbinding:
Paperback
Udgave:
ISBN-10:
3658385278
Udg. Dato:
12 nov 2022
Længde:
16mm
Bredde:
170mm
Højde:
244mm
Forlag:
Springer
Oplagsdato:
12 nov 2022
Forfatter(e):
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