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Advances in Digital Marketing and eCommerce
- First International Conference, 2020
Engelsk Paperback
Advances in Digital Marketing and eCommerce
- First International Conference, 2020
Engelsk Paperback

907 kr
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Om denne bog
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Product detaljer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9783030475949
Indbinding:
Paperback
Udgave:
ISBN-10:
3030475948
Udg. Dato:
7 maj 2020
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
7 maj 2020
Forfatter(e):
Kategori sammenhænge