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Advertising Worldwide
- Advertising Conditions in Selected Countries
Engelsk Paperback
Advertising Worldwide
- Advertising Conditions in Selected Countries
Engelsk Paperback

478 kr
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Om denne bog
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Product detaljer
Sprog:
Engelsk
Sider:
294
ISBN-13:
9783642632068
Indbinding:
Paperback
Udgave:
ISBN-10:
3642632068
Udg. Dato:
21 okt 2012
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
21 okt 2012
Forfatter(e):
Kategori sammenhænge