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Why People (Don’t) Buy
- The Go and Stop Signals
Engelsk Hardback
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Why People (Don’t) Buy
- The Go and Stop Signals
Engelsk Hardback

322 kr
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Om denne bog
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ''GO-STOP Signal Framework'', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Product detaljer
Sprog:
Engelsk
Sider:
223
ISBN-13:
9781137466679
Indbinding:
Hardback
Udgave:
ISBN-10:
1137466677
Udg. Dato:
15 maj 2015
Længde:
21mm
Bredde:
144mm
Højde:
228mm
Forlag:
Palgrave Macmillan
Oplagsdato:
15 maj 2015
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