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Why People (Don’t) Buy
- The Go and Stop Signals
Engelsk Paperback
Why People (Don’t) Buy
- The Go and Stop Signals
Engelsk Paperback

329 kr
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Om denne bog
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ''GO-STOP Signal Framework'', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Product detaljer
Sprog:
Engelsk
Sider:
223
ISBN-13:
9781349499878
Indbinding:
Paperback
Udgave:
ISBN-10:
1349499870
Udg. Dato:
13 apr 2016
Længde:
17mm
Bredde:
138mm
Højde:
214mm
Forlag:
Palgrave Macmillan
Oplagsdato:
13 apr 2016
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