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Why People (Don’t) Buy

- The Go and Stop Signals
Af: Amitav Chakravarti, Manoj Thomas Engelsk Paperback

Why People (Don’t) Buy

- The Go and Stop Signals
Af: Amitav Chakravarti, Manoj Thomas Engelsk Paperback
Tjek vores konkurrenters priser
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ''GO-STOP Signal Framework'', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Tjek vores konkurrenters priser
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ''GO-STOP Signal Framework'', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Produktdetaljer
Sprog: Engelsk
Sider: 223
ISBN-13: 9781349499878
Indbinding: Paperback
Udgave:
ISBN-10: 1349499870
Udg. Dato: 13 apr 2016
Længde: 17mm
Bredde: 138mm
Højde: 214mm
Forlag: Palgrave Macmillan
Oplagsdato: 13 apr 2016
Forfatter(e) Amitav Chakravarti, Manoj Thomas


Kategori Markedsundersøgelser


ISBN-13 9781349499878


Sprog Engelsk


Indbinding Paperback


Sider 223


Udgave


Længde 17mm


Bredde 138mm


Højde 214mm


Udg. Dato 13 apr 2016


Oplagsdato 13 apr 2016


Forlag Palgrave Macmillan