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Understanding Digital Marketing

- A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Af: Damian Ryan Engelsk Paperback

Understanding Digital Marketing

- A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Af: Damian Ryan Engelsk Paperback
Tjek vores konkurrenters priser

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Tjek vores konkurrenters priser
Normalpris
kr 307
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Produktdetaljer
Sprog: Engelsk
Sider: 448
ISBN-13: 9781789666014
Indbinding: Paperback
Udgave:
ISBN-10: 1789666015
Kategori: Reklame
Udg. Dato: 3 nov 2020
Længde: 28mm
Bredde: 233mm
Højde: 158mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 nov 2020
Forfatter(e): Damian Ryan
Forfatter(e) Damian Ryan


Kategori Reklame


ISBN-13 9781789666014


Sprog Engelsk


Indbinding Paperback


Sider 448


Udgave


Længde 28mm


Bredde 233mm


Højde 158mm


Udg. Dato 3 nov 2020


Oplagsdato 3 nov 2020


Forlag Kogan Page Ltd

Kategori sammenhænge