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Tourism: The Business of Hospitality and Travel, Global Edition

Af: Lorraine Taylor, Roy Cook, Cathy Hsu Engelsk Paperback

Tourism: The Business of Hospitality and Travel, Global Edition

Af: Lorraine Taylor, Roy Cook, Cathy Hsu Engelsk Paperback
Tjek vores konkurrenters priser

For introductory hospitality or tourism courses

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members.

Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Tjek vores konkurrenters priser
Normalpris
kr 707
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

For introductory hospitality or tourism courses

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members.

Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Produktdetaljer
Sprog: Engelsk
Sider: 448
ISBN-13: 9781292221670
Indbinding: Paperback
Udgave: 6
ISBN-10: 1292221674
Udg. Dato: 18 sep 2017
Længde: 23mm
Bredde: 274mm
Højde: 216mm
Forlag: Pearson Education Limited
Oplagsdato: 18 sep 2017
Forfatter(e) Lorraine Taylor, Roy Cook, Cathy Hsu


Kategori Undervisningsmidler: statsborgerskab og socialt arbejde


ISBN-13 9781292221670


Sprog Engelsk


Indbinding Paperback


Sider 448


Udgave 6


Længde 23mm


Bredde 274mm


Højde 216mm


Udg. Dato 18 sep 2017


Oplagsdato 18 sep 2017


Forlag Pearson Education Limited