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Strategic Management for Hospitality and Tourism

Af: Levent Altinay, Fevzi Okumus, Prakash Chathoth, Mehmet Ali Koseoglu Engelsk Paperback

Strategic Management for Hospitality and Tourism

Af: Levent Altinay, Fevzi Okumus, Prakash Chathoth, Mehmet Ali Koseoglu Engelsk Paperback
Tjek vores konkurrenters priser

Strategic Management for Hospitality and Tourism is an　essential　text　for both intermediate and　advanced　learners　aspiring to　build their knowledge　related to　the　theories and perspectives on　the　topic.　The book provides critical and analytical insights on contemporary theoretical　models　and　management practices　while　enhancing　the learning process through　worked examples and cases applied to　the　hospitality and tourism setting.　This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era.　 It has been fully updated to include:

  • A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.

  • New features to aid understanding of the application of theory, and spur critical thinking and decision making.

  • New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses.

  • Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.

Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Strategic Management for Hospitality and Tourism is an　essential　text　for both intermediate and　advanced　learners　aspiring to　build their knowledge　related to　the　theories and perspectives on　the　topic.　The book provides critical and analytical insights on contemporary theoretical　models　and　management practices　while　enhancing　the learning process through　worked examples and cases applied to　the　hospitality and tourism setting.　This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era.　 It has been fully updated to include:

  • A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.

  • New features to aid understanding of the application of theory, and spur critical thinking and decision making.

  • New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses.

  • Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.

Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 356
ISBN-13: 9780815393474
Indbinding: Paperback
Udgave: 2
ISBN-10: 0815393474
Kategori: Serviceerhverv
Udg. Dato: 11 nov 2019
Længde: 24mm
Bredde: 188mm
Højde: 245mm
Forlag: Taylor & Francis Inc
Oplagsdato: 11 nov 2019
Forfatter(e): Levent Altinay, Fevzi Okumus, Prakash Chathoth, Mehmet Ali Koseoglu
Forfatter(e) Levent Altinay, Fevzi Okumus, Prakash Chathoth, Mehmet Ali Koseoglu

Kategori Serviceerhverv

ISBN-13 9780815393474

Sprog Engelsk

Indbinding Paperback

Sider 356

Udgave 2

Længde 24mm

Bredde 188mm

Højde 245mm

Udg. Dato 11 nov 2019

Oplagsdato 11 nov 2019

Forlag Taylor & Francis Inc

Kategori sammenhænge