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Toolbox for Marketing and Management
- Creative Concepts, Forecasting Methods, and Analytical Instruments
Engelsk Hardback
Toolbox for Marketing and Management
- Creative Concepts, Forecasting Methods, and Analytical Instruments
Engelsk Hardback

554 kr
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Om denne bog

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ''real-life'' tools and applications.



Product detaljer
Sprog:
Engelsk
Sider:
260
ISBN-13:
9783030138226
Indbinding:
Hardback
Udgave:
ISBN-10:
3030138224
Udg. Dato:
16 maj 2019
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
16 maj 2019
Forfatter(e):
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