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Thirty Years of Political Campaigning in Central and Eastern Europe
Engelsk Hardback
Thirty Years of Political Campaigning in Central and Eastern Europe
Engelsk Hardback

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Om denne bog

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

Product detaljer
Sprog:
Engelsk
Sider:
426
ISBN-13:
9783030276928
Indbinding:
Hardback
Udgave:
ISBN-10:
3030276929
Kategori:
Udg. Dato:
31 okt 2019
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
31 okt 2019
Forfatter(e):
Kategori sammenhænge