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Thirty Years of Political Campaigning in Central and Eastern Europe
Engelsk
Bogcover for Thirty Years of Political Campaigning in Central and Eastern Europe af , 9783030276959
Specifikationer
Sprog:
Engelsk
Sider:
426
ISBN-13:
9783030276959
Indbinding:
Paperback
ISBN-10:
3030276953
Kategori:
Udg. Dato:
31 okt 2020
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
31 okt 2020

Thirty Years of Political Campaigning in Central and Eastern Europe

Engelsk
Format:

Bog beskrivelse

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

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Specifikationer
Sprog:
Engelsk
Sider:
426
ISBN-13:
9783030276959
Indbinding:
Paperback
ISBN-10:
3030276953
Kategori:
Udg. Dato:
31 okt 2020
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
31 okt 2020
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